Legal Industry
The legal space consistently commands high cost-per-click (CPC) rates for advertisers due to the nature of the services involved. Lawyers, especially those in personal injury, wrongful death, and accident law, typically invest heavily in Google Ads to attract potential clients. Here are some high-performing keywords in the legal industry:
- Wrongful Death Attorney Near Me
- Houston Trucking Accident Attorney
- Truck Accident Attorney Dallas
- Aviation Accident Lawyer
- Car Accident Lawyer Jacksonville
- DUI Defense Lawyer
- Maritime Lawyer New Orleans
- California Auto Accident Lawyer
- Auto Accident Attorney California
Education Industry
The U.S. education market is vast and continues to grow, with projections estimating a significant increase by 2030. Higher education is expensive, and the niche demands high CPC keywords, particularly around online degrees and business education programs:
- Online College Business Degree
- Online Master’s Degree in Business Administration
- Online Degree in Criminal Justice
- Fastest Criminal Justice Degree Online
- Online Business Degree Florida
- Online Master’s Degree Programs in Healthcare Administration
- Online Psychology Bachelor’s Degree
- Online MBA Program
Software Industry
The software or SaaS (Software as a Service) industry sees some incredibly high CPCs. Since many SaaS companies have relatively low overhead costs, they can afford to spend heavily on acquiring customers. Here are a few high-CPC software keywords:
- Help Desk Software for Small Business
- Employee Management Software for Small Business
- Best HR Software for Small Business
- Virtual Data Rooms
- Marketing Automation Software for Small Business
- ERP Software
- Small Business Call Center Software
- Enterprise Resource Planning Solutions
B2B Services Industry
The B2B (business-to-business) services sector includes everything from outsourcing to consulting, with businesses willing to pay high CPCs to attract customers. Below are some of the highest CPC keywords in this space:
- Offshore Software Engineer
- Employer of Record Services
- Call Answering Services
- Corporate Business Travel Agency
- Best Legal Answering Service
- Virtual Reception Services
- Google Ads Marketing Agency
- Payroll Service Providers for Small Business
- Amazon PPC Agency USA
- Outsource Website Development
Home Services Industry
The home services sector sees high CPCs due to the specialization and urgency of services like flood damage restoration and HVAC repair. Conversion rates tend to be high since people searching for these services often need immediate help:
- Water Damage Restoration Dallas
- Flood Restoration Chicago
- Repair Flood Damage
- Water Damage Repair Houston
- Emergency Plumbing Services
- Drain Cleaning Service
- Heating and Air Conditioning
- HVAC Repair Services
Real Estate Industry
Real estate keywords with high CPCs are generally related to selling houses quickly, particularly for cash offers. These keywords target sellers looking for a fast, guaranteed sale and often attract realtors or real estate investors:
- Get Offer on House
- Buy My Home for Cash
- Quickly Sell House
- Sell House Fast for Cash
- Cash Buyer for My House
- Sell My House Fast San Diego
- We Buy Houses Fast for Cash
- Sell Property Fast
- Cash for Homes California
This summary covers the high-demand keywords across the legal, education, software, B2B services, home services, and real estate industries. These keywords reflect how competitive and lucrative these sectors can be for advertisers.
