Repeating their success from the previous year, all three Uganda Waragi brands – Premium, Pineapple, and Coconut – have emerged victorious with Gold Awards at the highly acclaimed 2023 Monde Selection International Quality Awards.
These Gold Awards mark an outstanding achievement, solidifying Uganda Waragi’s reputation for excellence, as it accumulates a remarkable total of twenty-five (25) quality accolades over the years.
The Monde Selection stands as a beacon of quality evaluation, engaging a panel of globally renowned experts in various fields. It conducts an exhaustive assessment, considering up to 30 evaluation criteria. These include visual aspects such as product presentation, color, lightness, clarity, and transparency, as well as factors like smell, taste, packaging, and more.
Uganda Waragi Premium, a distinguished creation of Uganda Breweries Limited, achieved its inaugural Gold Monde Selection Award back in 2010. This distinction makes it the sole Ugandan spirit to have received this prestigious honor.
Shalom Kaite, the Quality Manager at Uganda Breweries Limited, expressed the company’s immense pride in their 100% locally sourced product. He emphasized the dedication of an exceptional team of brewers who craft this superior-quality drink from the finest local ingredients. “Uganda Waragi represents the finest quality of locally sourced ingredients that are put together by an exceptional team of brewers to deliver a drink of superior quality,” he stated.
Hillary Baguma, Brand Manager for Mainstream Spirits at UBL, underscored the significance of this consecutive win, highlighting the tremendous effort invested in both creating and promoting this exceptional product. He emphasized that Uganda Waragi is not only known for its consistently great taste but also as a symbol of the true and authentic Ugandan spirit.
The achievements of Uganda Breweries Limited (UBL) extend beyond their celebrated Uganda Waragi brand. In 2020 and now again in 2023, UBL has secured the International High-Quality Trophy for consistently maintaining high-quality standards, including grand gold and gold awards over three consecutive years.
Furthermore, this year, the Monde Selection acknowledged the quality of other UBL products, with Bell Lager, Tusker Lite, and Pilsner Lager receiving Silver Quality Awards.
Andrew Kilonzo, the Managing Director of UBL, emphasized the company’s commitment to celebrating life and growing alongside Uganda. He highlighted these recognitions as a platform to showcase Uganda’s best offerings on the global stage. UBL’s legacy spans over 55 years, encompassing manufacturing excellence and active support for local communities through the sourcing of local raw materials.
In an industry where quality is paramount, Uganda Waragi’s consistent success in the Monde Selection is not only a testament to their unwavering commitment to excellence but also a source of national pride, showcasing Uganda’s capacity to produce world-class products.
The legacy of Uganda Waragi continues to be a shining example of Ugandan ingenuity, craftsmanship, and commitment to delivering exceptional spirits to consumers at home and abroad.