Esther Musoke’s Afcon Journey and Dreams Cut Short by Untimely Death

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Esther Musoke's Afcon Journey
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The vibrant sports marketing professional, Esther Musoke, met an untimely demise at the age of 40, casting a shadow over her promising career and aspirations. Musoke, who had carved a niche for herself in the male-dominated field of sports administration, succumbed to a brief illness on January 4, leaving colleagues at the Fufa Complex in Mengo shocked and saddened.

Renowned for her work as a marketing official, Musoke had been eagerly anticipated to contribute to the Africa Cup of Nations (Afcon) tournament in Ivory Coast as part of the marketing team. Colleagues remembered her as a hardworking and passionate professional who was grateful for the opportunity to collaborate with the Confederation of African Football (Caf) on prestigious events like Afcon in Cameroon and the women’s Afcon tournament in Morocco.

Despite her public persona as an aggressive spirit in sports marketing, Musoke was described as an introvert who guarded her private life closely. Few were aware of her two-week-long battle with illness, and many were surprised by her absence on the planned trip to Afcon.



Musoke’s impact on Ugandan football was significant. She served as the Fufa marketing director between 2014 and 2022, playing a pivotal role in growing the brand value of Fufa and attracting various sponsors and partners. Last October, she assumed the position of Chief Commercial Officer for Uganda’s top-flight football league.

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Reports suggest that Musoke faced challenges after leaving football service but found a new opportunity with the Uganda Premier League (UPL), where she brought vibrant energy and hope to the organization. She was praised for her contributions to the commercial strategy and promising client relationships during her time with the UPL.

Despite her professional successes, Musoke led a discreet personal life. An introvert, she chose carefully whom to open up to, maintaining a small circle of friends. Musoke’s tragic end revealed her estrangement from her wider family, culminating in a funeral service at St Andrew’s Church in Bukoto and a discreet interment at Nkokonjeru.

Musoke’s sudden demise raised speculation about the cause of her illness, with some suggesting a minor accident triggered a blood clot leading to acute headaches. The absence of a formal post-mortem report leaves the circumstances surrounding her death open to conjecture.



In death, Musoke’s wish for a quiet exit clashed with her family’s traditions, as her sister overruled the proposed cremation in favor of a traditional burial at Nkokonjeru. Despite the personal challenges, Esther Musoke will be remembered as a dedicated and hardworking woman who left an indelible mark on Ugandan football.



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