MTN Uganda has been appointed as the official telecommunications operator ahead of the 19th Non-Aligned Movement (NAM) and G77 + China Third South Summits. The decision comes as a recognition of MTN Uganda’s substantial contributions to the planning and execution of these major international events, a collaboration that began in November 2023. This critical report delves into the various aspects of MTN Uganda’s role and examines the implications of this partnership.
The summits, scheduled to be held at the Speke Resort Convention Centre in Munyonyo from January 15th to 20th, 2024, and January 21st to 23rd, 2024, will bring together global leaders and stakeholders. The government’s choice of MTN Uganda as the official telecommunications partner extends beyond mere connectivity, encompassing strategic advisory and technical advice for the branding of the NAM and G77 + China summits.
MTN Uganda’s involvement in branding involves a comprehensive campaign starting from Entebbe International Airport, covering routes and venues to be used by the summit delegates. The primary objective is to position Uganda as an attractive destination for trade and investment while fostering awareness and pride among its citizens for hosting these significant international gatherings.
The financial commitment of USD 100,000 towards co-branding collaboration by MTN has been acknowledged by the Permanent Secretary Ministry of Foreign Affairs, Mr. Vincent Bagiire, who praised MTN for eloquently telling Uganda’s story over the past 25 years. The Chairman of the Board of Directors, Mr. Charles Mbire, emphasizes that MTN’s role extends beyond being a telecommunications giant, positioning the company as an integral partner in Uganda’s growth and development.
MTN Uganda’s engagement in the country goes beyond business contributions, reflecting its commitment as a responsible corporate citizen. The collaboration with government initiatives includes not only financial contributions through taxes but also active participation in community-uplifting initiatives. Notably, MTN facilitated the Uganda–South Africa Trade and Investment Summit in September 2023, attracting interest from 40 South African companies in investing in Uganda.
As a pioneer of 5G technology in Uganda, MTN has partnered with the government to ensure seamless communication and connectivity for all summit participants. This involves enhancing technological infrastructure at all venues in collaboration with government agencies such as NITA U. Additionally, MTN has provided 500 “Tourist” SIM cards with free voice (120 minutes) and superfast 5G data to ensure delegates experience Uganda’s widest voice and data services.
MTN’s commitment extends to setting up customer service points at summit venues and delegate hotels, demonstrating its dedication to supporting the telecommunication needs of participants. The company will also exhibit at the East African Business Forum, a side event of the NAM summit, further showcasing its involvement in the overall success of the events.
CEO Ms. Sylvia Mulinge expressed a warm welcome to delegates, emphasizing Uganda as not just a location for MTN but a home. The commitment to ensuring the success of the summits is seen as evidence of MTN’s dedication to fostering unity, economic growth, and the overall well-being of Uganda.
The Minister of ICT and National Guidance, Hon. Chris Baryomunsi, extended gratitude to MTN for its exceptional dedication, appreciating the company’s continuous investment in the progress of the country. MTN acknowledges its collaboration with various government agencies and partners, including the Ministry of ICT and National Guidance, Ministry of Foreign Affairs, Uganda Tourism Board, Uganda National Roads Authority, and others.