Renowned stageplay actor Benedict Ssebunya has pointed fingers at abusive and vulgar comedians, attributing their influence to the decline of theatre in Uganda. Ssebunya, part of the play ‘Gaasasika Ku Lwa?’ with the Legends of Theatre Association at the National Theatre, expressed concern that the incorporation of inappropriate language by comedians has altered the perception of stageplays and comedy shows.
In the 1980s and 1990s, theatres were thriving as safe spaces for families to enjoy educational and entertaining stageplays. However, the emergence of a new generation of comedians utilizing offensive language and behavior has driven away dedicated theatre-goers.
Ssebunya acknowledged the impact of technology, particularly the widespread availability of television sets and the rise of social media, providing convenient alternatives to live theatre performances. The actor highlighted the shift in perception, as people no longer see the need to attend live theatre when entertainment is readily accessible at home.
Despite the challenges, Ssebunya shared that the Legends of Theatre Association has launched a campaign to revive interest in theatre. However, a marketing shortfall poses a significant hurdle, as the creative team lacks expertise in this aspect.
Calling for an investor to handle management and marketing, Ssebunya emphasized the need to focus on creating educational content while leaving promotional aspects to experts. He stated, “Our expertise lies in creation, and if we had an investor handling promotion and marketing, while we concentrate on crafting educative content, it would be beneficial. Currently, we are juggling all roles.”
The COVID-19 pandemic delivered a final blow to the theatre industry, compelling audiences to stay at home. Even after the pandemic, attendance at various stage plays remains low, with most attracting an average of about 50 people per run.
Despite the current challenges, Ssebunya remains optimistic about the potential for concerted efforts to attract audiences back to theatre, ultimately restoring its vibrancy and leading to unprecedented success.
