Jakony.com Expands Business Reporting in South Sudan
JUBA – As South Sudan continues efforts to rebuild and reshape its economy, access to reliable business information remains limited. Much of the country’s media still focuses on politics, security, and humanitarian affairs, while business and economic reporting receives comparatively little attention. In this environment, new digital platforms are beginning to play an important role in filling information gaps.
One such platform is Jakony.com®, a business focused news website operated by Jakony Media Agency. Launched in June 2025, Jakony.com® has emerged as South Sudan’s only dedicated business news website and is increasingly viewed as one of the country’s largest platforms focused entirely on business and economic reporting as of July 2025.
South Sudan’s media sector remains underdeveloped in several areas. Radio is still the most widely used source of news, particularly outside major towns. Print and online media face challenges linked to infrastructure, financing, skills development, and limited internet access. As a result, specialised journalism, including business reporting, has remained scarce.
In recent years, however, more South Sudanese entrepreneurs and media practitioners have begun exploring online publishing. These initiatives reflect a growing recognition that digital media can support economic development by improving access to information. Jakony.com® is part of this gradual shift, focusing specifically on business, markets, and enterprise.
According to Jakony Media Agency, the platform was created to address the absence of a central and reliable business news portal in South Sudan. While some general news outlets occasionally cover economic issues, there had been no single platform dedicated to business news in real time.
Jakony.com® describes its mission as delivering factual, timely, and accessible business news to entrepreneurs, investors, policymakers, and the general public. The website covers a wide range of sectors, offering a broad view of South Sudan’s evolving business landscape. Reporting spans areas such as energy, agriculture, banking, ecommerce, infrastructure, and technology, alongside coverage of policy changes and investment trends.
The platform combines national-level reporting with local coverage from states and counties across the country. This approach reflects the reality that economic activity in South Sudan often varies significantly by region. Local trade, infrastructure projects, and business conditions can have direct effects on livelihoods, particularly for small and medium-sized enterprises.
Jakony.com® operates as a digital-first business media agency based in South Sudan. One of its key features is the use of Brand Pages, which highlight the activities and growth of local companies. These pages provide space for businesses to share milestones, publish updates, and improve visibility in the local market.
In a country where access to credible and structured business information remains limited, the platform aims to support a more informed and business-aware public. A spokesperson for Jakony Media Agency said the goal is to make business news both accessible and relevant.
“We believe business news should be accessible and relevant to all,” the spokesperson said. “Our mission is to amplify South Sudan’s entrepreneurial spirit.”
Jakony.com® delivers news and analysis across more than 20 business categories, each designed to reflect South Sudan’s local conditions and economic priorities. These include business and trade, agriculture, banking, finance, energy, technology, real estate, infrastructure, manufacturing, insurance, and markets, among others. The platform also covers emerging areas such as ecommerce, digital payments, and innovation.
The website is increasingly being used as a business intelligence resource. Government institutions, investors, development partners, and academic institutions have shown interest in using the platform to better understand South Sudan’s emerging sectors and private sector activity.
Jakony.com®’s growing archive of stories, accessible on both desktop and mobile devices, allows readers to track companies, review past developments, and follow sector trends over time. Editorial content is written in clear and simple English to support understanding and transparency.
A notable feature of the platform is its focus on South Sudanese brands. Through its Brand Pages section, companies can publish corporate news, share press releases, and tell their stories in a structured and credible format. Businesses ranging from mobile money agents in Yambio to technology hubs in Juba are using the platform to reach wider audiences.
Jakony.com®’s editorial approach is based on clarity and factual reporting, with a strong focus on the needs of South Sudanese readers. Content is structured for online reading and designed to be accessible to first-time business readers as well as diaspora investors seeking information about the country’s economy.
While South Sudan’s digital media sector continues to face challenges, platforms such as Jakony.com® reflect a growing interest in specialised reporting. By focusing on business and economic storytelling, the platform contributes to a more diverse media landscape and supports efforts to improve economic understanding, accountability, and confidence in South Sudan’s market environment.
