Leading events organizer, Evolve Africa, has released its annual Uganda Marketing Excellence Awards (UMEAS) 2023 report. The report offers a data-driven analysis of the Ugandan marketing landscape, aiming to provide valuable insights for marketers, strategists, and decision-makers. It explores the reasons behind successful campaigns and industry trends.
Evolve Africa emphasizes the importance of data-driven insights in marketing initiatives. They believe that effective marketing strategies are rooted in understanding and applying relevant data.
The release of the report stems from Evolve Africa’s recognition of the necessity to provide industry stakeholders with comprehensive insights into the performance of the Ugandan marketing sector in 2023.
The findings of the UMEAS report were shared by Evolve Africa. The report aims to serve as a source of knowledge and inspiration for marketers, offering guidance in navigating the dynamic field of marketing.
John-Paul Okwi, president of the jury overseeing the UMEAS 2022/2023, revealed that over 250 campaign assets were evaluated to uncover the reasons behind their success. Winners demonstrated strengths in cutting through clutter, creating brand memories, and distinguishing themselves in consumers’ minds.
The distinguished jury, comprising industry professionals such as Dr. Benedict Mugerwa, Ngulumi Immaculate Nabatte, John Paul Okwi, Rogers Anguzu, Barbara Arimi, and Jackie Namara, evaluated submissions based on pre-established criteria.
Criteria for judging included alignment with marketing and corporate strategies, sharing of market insights informing campaign execution, execution quality, budgeting, and impact measurement.
Shafic Ssemakula, Co-founder of Evolve Africa, highlighted the thorough analysis conducted on data and insights from the 2023 UMEAS entrants and winners to compile the report. He emphasized that the report aims to deepen understanding of successful marketing strategies.
Evolve Africa expressed gratitude to the UMEAS community, including marketers, brands, agencies, and the diligent jury, for their contributions to the report. They encourage stakeholders to explore the findings and insights presented in the report for inspiration and strategy development.
