By Evans Najuna
Kampala, Uganda – Veteran journalist Allan Kasujja has officially assumed office as the new Executive Director of the Uganda Media Centre, taking over from Mr. Ofwono Opondo, who recently transitioned into elective politics.
Kasujja steps into the role with a clear mission: to strengthen government communication and build a more coordinated, credible, and unified information system that effectively links the state, the media, and the public.
Kasujja is committed to enhancing the dissemination of government policies, programs, and projects. He noted that his leadership will focus on promoting accurate, fact-based narratives that highlight Uganda’s progress and emerging opportunities.
“I aim to ensure that the Uganda Media Centre remains a reliable and proactive source of verified information,” Kasujja said, adding that combating misinformation and building public trust will be central to his agenda.
He also expressed his intention to leverage his international networks to improve Uganda’s global image and visibility.
The Uganda Media Centre, established to coordinate government communication and manage media relations, plays a pivotal role in ensuring that official information is clearly and accurately conveyed to both local and international audiences.
During the handover event, Obed Katureebe, who has been the Acting Executive Director, commended the institution’s impact despite its modest size. He highlighted the Centre’s consistent engagement with the media, noting that its daily activities attract significant coverage.
“Though we may appear small, the Media Centre does incredible work,” Katureebe said. “We have continuously pushed for government ministies, departments, and agencies to engage with the public, even beyond our immediate mandate.”
Katureebe also paid special tribute to David Sserumaga for his dedication and effectiveness in coordinating communication across government institutions. He described Sserumaga as a resilient and committed figure who has played a crucial role in ensuring that public officials communicate with citizens.
“He may be small in stature, but he is immensely impactful when it comes to compelling government institutions to explain their work to the public,” Katureebe remarked, suggesting that Sserumaga deserves national recognition for his efforts.
The Minister for ICT and National Guidance, Dr. Chris Baryomunsi echoed these sentiments, singling out Sserumaga for his exceptional coordination, particularly in facilitating communication after Cabinet meetings.
“I want to thank you, Mr. Sserumaga—you truly deserve a medal,” Baryomunsi said. “Your coordination, especially with my office, has been outstanding.”
As Kasujja begins his tenure, expectations are high that his experience in journalism and communication will usher in a new era of transparency, responsiveness, and strategic engagement between the government and the public.
