Top 100 Most Visited Websites Worldwide in 2025

As you can see from this list, many of the most popular websites globally are huge brands like Google, YouTube, Amazon, and Facebook. People spend most of their time online on social media platforms, search engines, and news or media websites.

These brands are not necessarily new. In fact, many have been around for decades. So we decided to see which of these top websites are experiencing an upward trend right now. With a simple traffic analysis tool, you can quickly spot which sites are gaining traction and better understand where user attention is shifting

1. Canva

5-year search growth: 1,150%

Search growth status: Exploding

Monthly traffic (Global): 952,500,000

Description: Canva is a graphic design platform with drag-and-drop capabilities to empower non-designers. The platform has pre-made templates for resumes, logos, banners, social media posts, and much more, so users can create designs faster. Canva has experienced explosive growth, serving 170 million customers today.

In fact, Semrush estimates that Canva’s traffic has increased by 121.7% over the last three years, growing from 429.4 million to 952.5 million monthly visits.

2. Figma

5-year search growth: 809%

Search growth status: Exploding

Monthly traffic (Global): 136,900,000

Description: Figma is a collaborative interface design application with millions of users. This easy-to-use drag-and-drop design tool bridges the gap between product and design teams. In July 2024, it was reported that Figma would reach $1 billion in ARR this year after raising an undisclosed funding round at a valuation of $12.5 billion.

Based on Semrush data estimates, Figma currently has 20.9 million users and total website visits have grown by 283.47% over the past 3 years.

3. DeepL Translator

5-year search growth: 335%

Search growth status: Exploding

Monthly traffic (Global): 318,900,000

Description: DeepL is an artificial neural machine translation service. This network service can translate documents, files, images, and text into 31 different languages. The algorithm is advanced because it uses artificial intelligence to replicate human intelligence to generate more accurate translations than Google Translate.

DeepL currently operates in 228 global markets, supporting approximately 55.9 million monthly unique visitors.

4. Fandom

5-year search growth: 80%

Search growth status: Regular

Monthly traffic (Global): 1,900,000,000

Description: Fandom is a fan-hosted wiki and the largest entertainment and gaming website. Over 350 million users can learn more about their favorite shows, movies, games, and comic books in dedicated communities. Fandom hosts over 250k communities and 40 million pages of content.

5. Telegram

5-year search growth: 376%

Search growth status: Exploding

Monthly traffic (Global): 654,300,000

Description: Telegram is a cloud-based instant messaging app that allows users to send messages and share media with individuals and groups. It boasts over 950 million monthly active users and has grown because of its advanced end-to-end encryption and focus on user privacy.

Today, Telegram is one of the fastest-growing social media message apps, adding over 485,000 monthly active users per day from April to July 2024. Semrush data says traffic has followed a similar pattern, with total monthly visits growing by 223.59% since 2021.

6. Okta

5-year search growth: 92%

Search growth status: Exploding

Monthly traffic (Global): 186,900,000

Description: Okta is a cloud-based identity management company that helps organizations secure their network and applications. Over 17,00 customers using Okta can link all company apps, logins, and devices to improve company security.

7. WhatsApp

5-year search growth: 137%

Search growth status: Exploding

Monthly traffic (Global): 3,900,000,000

Description: WhatsApp is a free instant messaging app with VoIP support for users. The app is owned by Meta and ranks as one of the most popular messaging and social media apps in the world. WhatsApp currently has over 2 billion monthly active users.

8. Bilibili

5-year search growth: 813%

Search growth status: Exploding

Monthly traffic (Global): 786,300,000

Description: Bilibili is an online entertainment platform and, according to some, the Chinese YouTube alternative. The platform primarily offers video sharing for users, including live streaming, on-demand content, and online gaming. Currently, the platform serves over 341.5 million users each month. Total website visits to Bilibili have increased more than 10x over the past five years.

9. Temu

5-year search growth: 9,800%

Search growth status: Exploding

Monthly traffic (Global): 562,600,000

Description: Temu is an online e-commerce and shopping platform that gives United States-based buyers direct access to Chinese products. In 2023, Temu surpassed $30 billion in global revenue and 100 million active users in the United States alone. Meanwhile, Semrush estimates that Temu supports 224 million monthly users worldwide.

10. Shein

5-year search growth: 232%

Search growth status: Regular

Monthly traffic (Global): 192,200,000

Description: Shein is a fast fashion e-commerce retailer known for trendy clothing and affordable prices. The Chinese fashion giant keeps growing at a record pace, surpassing $32.2 billion in sales last year.

Conclusion

That caps off our in-depth list of the 100 most visited websites worldwide.

A prevalent pattern among the most popular websites is their relation to search engines (Google, DuckDuckGo, Bing, etc.), social media (Facebook, Instagram, TikTok), and news or media (CNN, Fox News, etc.).

Keep checking back here each month to find updated traffic data and new trending websites.