The Marketing Manager of Ai-CHA Food SG PTE. LTD has revealed the company’s expansion plans in Uganda following the grand opening of its first outlet in Kampala today.
Speaking at the launch, she said the brand — whose headquarters are in Malaysia — has grown rapidly over the years and now operates in more than 31 countries worldwide.
She noted that East Africa is one of the company’s newest frontiers, with Kenya hosting the region’s first store, launched in October 2025.
“Kenya was our first launch in East Africa and the feedback from the population has been very positive. So if Kenya has made this milestone, definitely Uganda can also make it.”
First outlet and offices
The Kampala outlet, which is operating under a franchise model, is the company’s first shop in Uganda.
Its offices are located in Ntinda along Jambogo Road at The Frame building.
“Yes, this is our very first shop in Uganda and also our first franchise here. We work on a franchise model where we give individuals the opportunity to own and manage their own stores.”
Expansion plans
The company has set an ambitious growth target for the Ugandan market.
“Our plan is to have at least 50 outlets across Kampala. And for those interested in opening franchise businesses — even outside Kampala in cities like Mbarara, Gulu or Mbale — we welcome you. We are expanding across Uganda.”
Why Ham Towers was chosen
The first outlet was opened at Ham Towers, a location the company says was strategically selected due to its proximity to major academic institutions including Makerere University and the Law Development Centre.
“We chose this location because it is close to universities and institutions. Our target is not only the corporate market but also students, young people, women and children who love trendy products.”
Prices and affordability
According to the Marketing Manager, affordability is central to the brand’s strategy.
“Our prices are very friendly for the local population — ranging from about UGX 3,000 to UGX 8,000. We want everyone to enjoy our products.”
Jobs created
So far, five jobs have been created at the first outlet, with more expected as expansion continues.
What makes the brand different
She emphasized product uniqueness as a key competitive advantage.
“Our ice cream is very unique. We have flavors not common on the market — like different boba blends, grape flavors, mango smoothies and more. Once you taste it, you will not regret it.”
She added that globally, ice cream remains the company’s best-selling product, especially flavors like sea salt and vanilla.
Promotions and customer experience
To attract customers, the outlet has introduced loyalty promotions and giveaways.
“We have loyalty cards where customers can win prizes like phones, AirPods and power banks. We also offer free Wi-Fi and a comfortable sitting space for our customers.”
Franchise costs and opportunities
The franchise fee in Uganda is about UGX 72 million, covering setup and brand licensing.
She encouraged Ugandans and non-Ugandans interested in business ownership to take up the opportunity.
Localizing the menu
The brand currently has over 100 flavors globally but has introduced about 12 in Uganda to first study market response.
“We localize our products based on what the market wants. For example, we realized people love mango flavors, so next month we are introducing mango ice cream.”
She said customer feedback will continue shaping future menu additions as the brand grows its footprint in Uganda.
